Posts Tagged ‘DAM’
New Businesses and Digital Real Estate
Every month we see one or two start-up companies hoping to take a slice of the merchants digital asset revenue, generated from digital artists license sales.
The new businesses or services are usually owned by people that have maybe tried contributing to the existing digital asset sites, created applications as a service to help artists submit their assets to the websites, or have an existing digital online business for other forms of digital assets.
Fire-starters that will either do well and soar or just crash and burn, these are the phrases I would use for some the new businesses, that are coming from a limited exposure to the world of digital asset delivery.
If I had to start up a new microstock website
This was the title of a topic here on the MicroStockGroup, and there are many good points raised from the Photographers, but the general consensus is along the lines of a microstock boutique agency, with exclusive content both RF and RM, much along the lines of the Istock Vetta collection, invited contributors and selected content.
This is an option that many other microstock site might already be looking to follow, I thought hard about what would be my target market ,and I still really think that the largest most under serviced asset users, are still bloggers and content providers, and the small sizes are still the future of this industry, the niche collections are the cream and do have a place but are an already limited revenue stream.
Contributing to a new business
It seems like there is a new digital media agency coming online every month so how do you decide to contribute to the latest business as an artist.
The new business already have their software and slick new website ready to go, and they now need customers and content, the customers will not even look at the business unless there is a large amount of quality content, so the first step for the new business is to find appropriate suppliers with artist content.
The cost of rejection who pays?
The problem with rejected assets is that some artists will not learn from the rejection and still be uploading the same content the next time, they will not do the research and change the content or workflow, and you often see in the forums some artists will just not understand and take it as a personal insult and sometimes leave, while others will take the same view as a soccer coach and play the averages, 100 shots and hope a couple get through.
Rejected Assets – Problem Solved in Seven Steps
An artist might be very happy with revenue from sales but there is one thing that can make an artists un-happy, start to feel anxious and become defensive, that is when an asset is rejected by an agency, the asset is often seen by the artist as needing protecting and the artist may become defensive and not take perspective.
The asset inspectors and websites often become the subject of ill feeling and the target of abuse, by reading comments in forums like “it’s the inspectors fault”, and “my rejection was overturned”, can lead to the artist using these comments to reinforce their arguments and not to look at their rejected asset more closely, so how are these un-happy feelings dealt with and how could they be dealt with in a more positive way.
There are many thousands of assets rejected daily and a very vey small percentage of these will be overturned, some may be reprocessed and accepted later, others will just never be acceptable to that website and not always on quality, as they are just not needed, there are three ways that these rejections and feeling are dealt with and one of these can possibly reduce the number of rejections by using problem solving skills.
